Alex Fiz

Bio:

Alex Fiz serves as President of Aimbridge LATAM and Aimbridge All-Inclusive divisions, where he is responsible for driving strategic growth, operational performance, and owner value across Latin America, the Caribbean, and Aimbridge’s global all-inclusive portfolio. In this role, he oversees multi-country operations with a focus on profitability, guest satisfaction, talent development, and brand alignment across diverse markets.

Alex brings more than three decades of global hospitality leadership experience across operations, commercial strategy, and organizational transformation. Prior to joining Aimbridge, he held senior executive roles with Marriott International, where he led the Caribbean and Latin America region and played a pivotal role in the creation and expansion of Marriott’s All-Inclusive platform. He has overseen large-scale, multi-brand portfolios across multiple countries, consistently delivering strong financial performance while building high-performing teams and long-term owner partnerships.

Alex’s background also includes senior commercial leadership roles across Sales, Marketing, and Distribution, along with general management experience in Europe and Latin America, including serving as Opening General Manager of the Renaissance Paris Arc de Triomphe Hotel and the rebranding of the Barbados All-Inclusive and Luxury portfolio of Marriott International. He is recognized for a market-driven leadership style, a strong focus on talent development, a unique partnership with owners and developers, and the ability to scale performance through clear operating rhythms and disciplined execution.

Alex is currently pursuing a Doctorate in Business Administration (DBA) at IE University in Madrid. He holds an MBA from Universidad de Palermo, where his thesis on Yield Management was approved with honors. He has completed Harvard Business School’s Road Map and Balanced Scorecard—Driving Performance and Cornell University’s Professional Development Program in Strategic Marketing and Yield Management. His achievements also include serving as a guest speaker at Cornell University.