Jon Mamela
Chief Commercial Officer
Bio:
Jon brings public and private leadership experience in the tourism and hospitality industries as Senior Vice President, Chief Commercial Officer for Travel Alberta. He is accountable for driving the organization’s destination development strategy, including aviation investment and product development in partnership with communities, private capital, entrepreneurs and the government.
Jon came to Travel Alberta from Destination Toronto, where he served as EVP & CMO. While there, he led the organization’s digital marketing transformation, crafted a new destination narrative and brand platform, and led the creative pitch team to secure FIFA 2026 for the city.
Prior to that, he served as CMO & SVP, Marketing and Sales, for Destination Canada, where he helped Canada’s tourism industry achieve several years of record growth in international visitation.