Hotel Brand Acquisitions: The Day After Tomorrow

Session details:

New hotel brand launches hit our inboxes weekly or monthly, touching on every segment of the market. True brand acquisitions, however, are far less common, considerably more complex, and signal a distinct strategic choice that demands precision in execution and surprising amounts of creativity.  In this panel, industry leaders share candid perspectives on integrating recently acquired brands: what they are doing, what has been easy, what has surprised them, and how these integrations are performing in real time.