The Next Guest: Gen Z and Gen Alpha and the Future of Hospitality Demand

Session details:

Hospitality demand is being reshaped by a new generation of travelers, bringing with them different values, behaviors, and expectations that investors need to understand. In this interactive conversation, PwC sits down with Gen Z to discuss what drives their travel decisions, what influences their brand loyalty, and the experiences they are willing to pay for. Expect candid insights into how next-generation preferences are likely to shape brand relevance and asset performance in the years ahead.